To introduce to Filipinos the flavourful Balamban style of roasting liempo (pork belly), which combines the unique taste of lechon Cebu, its local herbs and spices, and a more convenient and cost effective way of tasting liempo, ultimately making a truly unique and gourmet liempo experience.

To achieve, within ten years, the recognition of Balamban Liempo as an all-time Filipino favourite, available to Filipinos all over the world.